We are a company of riders and racers. We engineer apparel and test it in our Protolab for its ability to fight the cold and manage the heat. We analyze on-the-bike motion to make sure fit provides optimal comfort. We monitor test results in wind tunnels and find ways to cheat the wind.

But mostly, we find the truth out there on the climbs, in the mud, across the plains, inside the headwinds during competitions, and at the finish line. Learning from thousands of racers and races; thousands of medals and podiums, from local club races to Olympic and World Championships.

With over a hundred years of Belgian cycling history woven into every stitch and every pattern, it is our mission and honor to make you faster.

And bring the same performance products worn by the best athletes in the world to every cyclist, at every level, everyday.